Privacy Policy
Last Updated: January 2026
VHS Vikings ("we," "us," "our," or "Company") operates the vhsvikings.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our site. By accessing and using vhsvikings.com, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit information to us (e.g., via contact forms, newsletter signup), we may collect your name, email address, and other contact details you provide.
- Technical Data: We automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience and gather usage data.
- Usage Data: We collect information about how you interact with our website, including the content you view, the time spent on pages, and the links you click.
2. How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website and services.
- To conduct analytics and understand user behaviour to optimise our content.
- To track affiliate referrals and commission purposes.
- To send you updates, newsletters, and promotional materials (only with your consent where required).
- To comply with legal obligations and enforce our terms and conditions.
- To detect, investigate, and prevent fraudulent transactions and other illegal activities.
3. Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for the website to function properly.
- Analytics Cookies: Used to understand how visitors use our website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track referrals to casino partners and manage commissions.
- Marketing Cookies: Used to deliver personalised content and advertisements.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may affect website functionality. For more information, visit aboutcookies.org.
4. Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, terms, or content of these external websites. We strongly encourage you to review the privacy policies of any casino or third-party site before providing your information or engaging in gambling activities.
When you click on an affiliate link and proceed to a casino partner's website, you are subject to their privacy policy and terms of service, not ours.
5. Your Rights
Under UK and EU GDPR (where applicable): You have the right to:
- Access your personal data held by us.
- Rectify inaccurate or incomplete data.
- Request the erasure of your data (right to be forgotten).
- Restrict processing of your data.
- Object to processing, including for marketing purposes.
- Data portability.
- Lodge a complaint with the Information Commissioner's Office (ICO).
For US Residents: Some states provide additional privacy rights under laws such as the California Consumer Privacy Act (CCPA). If applicable, you may have the right to know, delete, and opt-out of the sale of personal information.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
6. Data Retention
We retain personal information for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:
- Contact information: Retained until you unsubscribe or request deletion.
- Affiliate tracking data: Retained for up to 90 days or as required by affiliate agreements.
- Analytics data: Typically retained for 26 months.
You can request deletion of your data at any time by contacting us, subject to legal obligations.
7. Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: privacy@vhsvikings.com
We aim to respond to all data access and privacy requests within 30 days.
Disclaimer: VHS Vikings is an affiliate review and comparison website. We do not operate casinos, provide gambling services, or hold customer funds. Always gamble responsibly. If you are struggling with gambling, please visit Gamble Aware or BeGambleAware for support.